“Affordable” should never mean “cheap work that does nothing.” It should mean the work is scoped correctly,
executed consistently, and priced for small businesses that need predictable growth. Most small business SEO
fails for one of three reasons: the fundamentals are skipped, the strategy is generic, or execution is random.
Our packages are built to avoid all three.
Google ranks pages that deserve to rank. That sounds philosophical (and mildly annoying), but it’s practical:
a page has to match what the searcher wants, it has to load fast, it has to be structured in a way Google can
understand, and it has to be connected to the rest of the web through real signals. Those signals include links,
local citations, reviews, branded searches, and topical authority. We work on the signals you can control, then
we measure and iterate.
Technical SEO is not a “one-time thing.” It’s the foundation that makes everything else work. If your site has
crawl issues, messy redirects, broken internal links, duplicate pages, or slow load times, you’re basically
trying to win a race while carrying a refrigerator. We identify the friction and remove it: crawlability,
indexation, core page templates, internal linking, and basic site hygiene.
This includes auditing your site architecture, identifying pages that compete with each other (keyword cannibalization),
cleaning up thin or duplicated content, and making sure the pages you want ranked are easy to find and easy to
understand. Technical SEO won’t “rank you by itself,” but it makes every content and link effort hit harder.
On-page optimization is the art of making a page match a search. It’s not stuffing keywords. It’s answering
the query better than your competitors and presenting the answer in a way both humans and search engines can
digest. We optimize titles, headings, internal links, image alt text, content structure, and calls-to-action.
Small businesses win when they target searches with clear commercial intent: “near me,” “cost,” “best,” “services,”
“company,” “provider,” and location modifiers. We focus your pages on the searches that lead to calls and bookings,
not vanity traffic that never converts.
Content is how you expand what your business can rank for. If you only have a homepage and a contact page,
you’re competing with one hand tied behind your back. We build service pages, location pages (when relevant),
and supporting content that answers real buyer questions. The goal is simple: show up more often for the searches
your customers already type into Google.
We also write for conversion. A page that ranks but doesn’t convert is like a store with perfect foot traffic and
no cashier. We add clarity: what you do, who you help, what it costs (or at least how pricing works), why you’re
credible, and how to take the next step.
Links are still one of the strongest signals in SEO because they’re a proxy for trust. But not all links are equal.
Some links help, some do nothing, and some can hurt. The goal is to build authority safely through outreach,
placements, and citations that make sense for your niche. In the Pro and Growth packages, backlinks and outreach
are part of the system because they help you compete with businesses that have been online longer.
We prioritize relevance and consistency. Relevance means the link comes from a site or page that makes sense in
context. Consistency means we build authority month after month, not in one chaotic burst. That steady approach is
what makes rankings compound. Think of it like investing: consistent contributions beat random gambling.
For many small businesses, the fastest SEO wins come from local search. Your Google Business Profile (GBP) can
show up above organic results in the map pack, and those listings get high-intent clicks. Essentials includes
GBP setup to make sure your profile is structured correctly: categories, services, descriptions, photos, and
basic optimization.
If you serve a local area (plumbers, dentists, roofers, attorneys, salons, contractors, clinics, consultants),
GBP is a must. And yes: reviews matter. We’ll help you set up a clean process to consistently request reviews,
respond to them, and turn happy customers into local authority signals.
SEO reporting should answer three questions: what changed, why it changed, and what we’re doing next.
Essentials includes monthly ranking reports. Pro adds weekly performance reports so you can monitor progress
without guessing. Growth adds priority support and deeper competitive tracking so decisions happen faster.
You’ll see keyword movement, visibility trends, and notes on what’s being executed. The point is not to drown
you in charts. The point is to create clarity so SEO becomes a predictable system instead of a mysterious line
item you pay for and pray over.
These packages are built for small businesses that want leverage. If you want growth that doesn’t depend on
constantly buying ads, SEO is the long-term asset. It’s not the fastest channel, but it’s one of the most durable.
The ideal client is someone who wants consistent execution, not “one weird trick.”
If you’re starting from scratch, Essentials builds a strong foundation quickly. If you have competitors ranking
above you, Pro gives you the full-service approach that builds content and authority at the same time. If your
market is crowded and you want to push hard, Growth adds more targets, more content, and deeper competitive analysis
so you can out-execute, not out-hope.